Many websites generate a significant amount of sales, but are not profitable because of the significant costs to maintain the website.
Maintenance costs are the leading cause of unprofitable websites. Luckily for website owners, a solution exists to greatly reduce the cost of updating a website.
Save Time and Money with a Content Management System.
A content management system allows you to easily update your website without having to know programming languages. The system can be integrated with your current website, or used to build a new website, to give you complete control of making updates, saving you a significant amount of time and money.
How Does a Content Management System Save You Time and Money?
Making updates to your site without a content management system is a very inefficient process:
1. First you write the text for the pages that you want updated.
2. Then you have to write and email instructions to a programmer to make those updates.
3. Next you have to check the status of the updates and make sure they were done properly.
4. After approving the updates you then have to pay the programmer for the time spent on making the updates.
Using a content management system eliminates steps 2 through 4. All you have to do is login to your website, write your text, click publish, and the task is complete.
As you can tell from the process, updating the website yourself is actually quicker than getting a programmer to make the updates. In the same amount of time it takes you to write and email the instructions, you can make the update and post it live on the internet yourself.
The benefits of using a content management system are clear:
No more writing instructions, no more checking to see if the programmer followed your instructions, no more payments to the programmer.
The Step by Step Process of Using a Content Management System
After your content management system has been integrated with your website, you will receive a username, a password, and a login link to an administration system for updating your website.
- First, login to the administration system where you will be given multiple options to update your website, such as “editing existing pages” or “creating new pages.”
- Click on the page of your website you wish to edit and click the “edit” button. The screen will take you to a web page editor that looks and functions similar to Microsoft Word®.
- Simply type in your text and click a button that says “publish” and your web page is automatically updated in seconds.
You can literally update a page of your website in less than a minute!
Short Learning Curve with an Immediate Return on Your Investment
It takes the average person approximately 15 to 30 minutes to learn the process of making updates to their site. This means that for an investment of 15 to 30 minutes, you can save the hours of time that it takes to write instructions to a programmer and supervise the quality of the programmer’s updates.
Read about the other 4 driving forces behind a profitable website:
Website Visibility
Website Credibility
Website Usability
Website Sales Process
